‘Feeling’ as a Customer Motivator

In my consulting work with class-leading B2C service brands around the world there is increasing recognition that focus on ‘customer service’ (an input) is the wrong place to start. By far the most effective strategy is to reframe and consider ‘customer feeling’...

Meaning Deletion in Coaching Communication

Extract © Nick Drake-Knight The Complete Guide to Continue & Begin Fast Coaching® Drake-Knight,N., Pollinger, 2016. Plagiarists will be ridiculed mercilessly. When we communicate, we inadvertently (and sometimes intentionally) deliver an impoverished version of...